Le risposte che cerchi
This is Ideal, as Agency of Record for Reale Mutua, one of the major insurance companies in Italy, has recently given birth to their new communication campaign, built upon the concept and claim “Le risposte che cerchi, te le offre Reale Mutua”, that is: “Whatever your question, Reale Mutua offers you an answer.”
This campaign was meant to reassure all their clients (as well as addressing potential ones), by offering them specific services and policies.
And with the right tone of voice: direct, human, funny. But, truly founded on strong insights.
The campaign was made by 4 TVC (the first two of which have already gone on air): “La Macchia”, “Zapping da incubo”, “Hey, cosa rischio?”, and “Cyber”. Each of them was focused on one major fear the fear of having a terminal ache, the fear of having lost all your savings, the fear of having a (push scooter) accident, and the fear of a cyberattack.