Welcome Back Future

Video campaign

For the European launch of the new, fully electric 500, This is Ideal created a truly unique commercial that rather than just telling the story of a new car, imagines a new future, a new society and a new kind of architecture.

The commercial begins with the a-list talent posing a dilemma: we stand at a junction, what kind of future do we really want? We then follow him in discovery of a future in which civil and equal rights are observed, in which mobility and architecture are sustainable, in which people live freely and happily.

When the commercial ends, the world surrounding him has been transformed, because the truth of the matter is that a better future is possible, if we truly want it to be so.

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