From a delicate touch comes the most powerful remedy of all. Love.
For the launch of the new Ultradolce Delicate D'Avena Kids shampoo for delicate hair, Outnow created a challenge on Instagram, supported by an influencer campaign and extensive media planning.
The heart of the communication was the story of the product's USPs through the metaphor of the sweet and delicate caring that mothers give to their children every day.
All the content was collected under the hashtag #FattoConDelicatezza.