E la tavola è una favola

Fairy tales can win over whole generations. They are reassuring, familiar and timeless: just like Taleggio D.O.P. That’s why, in the uncertain times of the pandemic, we embraced the fable’s imaginary world to restate the ancient origin and the unique characteristics of the product.

Peter Pan, Hänsel and Gretel, the Wicked Witch, and Sleeping Beauty: we brought together some of the best-loved characters ever and leveraged their well-known traits to tell our story through an integrated campaign that included both digital and traditional media.

Two TV commercials, a print campaign in national newspapers, 8 content creators, a magic box, and a constellation of social content made our campaign a classic that let everyone live happily ever after.